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Amazon Kindle Book Marketing Essentials

Many authors/writers have discovered the power and potential of the Amazon Kindle marketplace for selling their books.

For eBooks priced from $0.99 to $2.98, and eBooks priced at $10.00 or more, Amazon pays 35% in royalties on all products sold. For eBooks priced between $2.99 and $9.99, Amazon pays royalties equal to 70% on all products sold.

Without a doubt, some book authors are making an absolute killing by self-publishing their books on Amazon. A good friend of mine is making half a million a year with her books on the Kindle platform.

It is possible to make a nice living selling nonfiction on Amazon, but the people collecting the largest royalty checks are those who are writing fiction.

Publishing Essentials

Amazon Kindle is an attractive place to publish books, because absolutely anyone who is willing to set up a Kindle Digital Publishing account can upload a manuscript and start selling their books within 24 hours in most cases.

Amazon is also the largest “buyer search engine” on the Internet, meaning that the people using Amazon’s search tool are looking for products to purchase.

When you load your book to the Amazon website, there are a few key pieces of information you will need to include with your book upload:

Must be logged into an Amazon Account;
Title;
Author (Pen Names are acceptable);
Description;
Categories;
Keywords;
Description;
Image representing Book Cover;
Book Manuscript;
Prices;
Choose optional Amazon promotional programs.
Book Marketing Essentials

In most cases, the primary marketing tools you need are six items:

Title that will catch the shopper’s attention;
Book Cover that assures the shopper that this book will give them what they want;
Category choices that will allow it to be found by its target audience;
Keywords that could help people using the search function find the book;
Book Description that sells the book to the person looking at the book;
A respectable and acceptable Price.
Common Misconception About Book thebusinessdaily  Marketing in General

Many people believe that all they need to do is to create a book and upload it to Amazon, in order to start making money. In part, this is true.

Once the book is uploaded and approved by Amazon, then you can start making sales.

However, your book marketing essentials need to be solid, in order for you to actually find buyers.

You must have an interesting book title.

You must have a book cover that appeals to the reader. The big thing here is that you want your book cover to look like it was professionally designed, rather than designed by your junior high school child or grandchild.

Most important, you must have a compelling book description. The title and cover will get people to open your sales page, but it is your description that will sell the book for you.

It is sad, but most self-published authors will spend several months writing their book and less than ten minutes crafting their book description. Yet, future buyers are looking to the book description to convince them whether they should or should not purchase your book.

If the description stinks, then sales will stink too.

 

 

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