How to Choose the Right Web Content Category

How to choose the right web content category is key to online book marketing using free press releases and Internet promotion.

A common mistake made by online writers and book authors is category choice for web content. Before you get started writing a press release to promote your book, research free press release services that provide distribution in categories that match your submission. The right web content category insures that your press release:

Is noticed by Search Engines
Gets to the right target audience
Will not be rejected by the service
The most important consideration webmastershall to make when choosing a category is the potential reader–target audience or people browsing the web for your information. When a target audience places keywords into their web browsers, you want your information revealed by the search engine. The category you choose is your first search engine optimization.

After locating free services, examine the list of categories each service offers. Narrow down the list of services by eliminating those services that do not include your categories. It is not useful in your online book-marketing plan to submit to services that are not within your interests. From the list that remains, examine for categories that best represent your topic. Some services also have lists of subcategories.

Once you have examined the categories and subcategories, you are ready to write web content. Some online services are strict about where you ask them to place your web content. So, be sure to write with categories in mind. If you do not write with categories in mind and select the wrong category, the online service will not distribute your submission. Some web distribution services allow you to choose a different category before a total rejection, if your press release contains no other writing problems. However, some services will reject without explanation.

Your online book marketing strategy will give a target audience their first look at you, your books, services and products and encourage them to consider you when they need your services or publications. The more they see your name and products, the more likely they are to remember you and your book, which will lead to referrals, leads, sales and public speaking opportunities, placing you in front of live audiences that will spend cash for your books, consulting and coaching.

Many online press release distributors offer free services if your submissions meet their minimum requirements–properly written and formatted, and placed in the right category. Other services will offer to write your copy for a fee.

Today, online book marketing is key, even if you have a New York publisher behind you. Few authors sell books without using the Internet. As an author, you already know how to write. After all, you wrote a book.

Why not go the next step and promote your book online? Who knows better than you what to say about your book and you as an author? And its even better if it’s free book publicity.

Sunny Nash helps authors achieve free book marketing with tips on using web presence, social media, press releases, search engine optimization (SEO), online forums, articles, blogs and websites for increasing book sales, author branding and public speaking engagements.



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